HOW TO GAIN MORE CUSTOMERS WITH DIGITAL MARKETING
If you haven’t realised it yet, starting an online business can be deeply challenging at times. The internet can be a cruel and unforgiving domain, even for experienced and knowledgeable individuals. One minute you’ll be on cloud nine enjoying the perks of running your own online business. Then, suddenly, out of the blue you’ll be wondering what you did so wrong and where your customers have gone. Before you know it, you’ll be searching for ways to gain more customers with digital marketing. Fortunately, we are here to save the day. We have some top advice about how to get more customers with digital marketing to help ensure your business has more highs than lows.
Hire a digital agency
For a lot of businesses, outsourcing has become an important part of digital marketing. It’s an industry which continues to grow year on year. Lets be honest, we all have our strengths and weaknesses. We’re not all amazing at everything and sometimes we do need to ask for a little help from time to time. That’s when hiring a digital agency can be one of the best decisions you make for your business as well as your own sanity.
It’s not always practical, or cost effective, to have an in-house team to assist with every aspect of your business 24/7. Chances are you’ll need those individuals for set periods and on an ad-hoc basis. Outsourcing to a digital agency allows you to gain that support, but only when you need it.
Hiring an agency is also a cost effective way to manage your budget. You can tap into a huge community of digital marketing professionals all around the globe and it’s often possible to negotiate your rates too.
We all know that meeting tight deadlines is part and parcel of running your own business. However, some deadlines can be harder to meet than others. This is when outsourcing can be invaluable to you and your business. Delegate projects to a digital agency and you’ll ensure every deadline is met.
Using SEO strategies
Another way to gain more customers with digital marketing is by using SEO strategies. Attracting new readers and a larger audience through organic searches should be a priority for any online business owner. However, ensuring that people can actually find you in the first place is obviously very important. You could be offering the most amazing products and services, but if people can’t find you, your business will fail. Having a firm SEO strategy in place is key to building your business and growing your audience.
Once you have a clear understanding of your business goals, you’ll be able to measure the businesses growth through solid Key Performance Indicator’s (KPI’s). It’s this information which will allow you to come up with a unique and tailored SEO strategy. If this happens to not be one of your strengths, we’d suggest outsourcing for this particular area of business. Having a solid SEO strategy will be key to getting you where you need to go.
Social media marketing is one of the most powerful tools a business owner can use to boost brand awareness. It’s also a fantastic way to encourage your readers to interact with you. Not speaking directly to your audience through social media would be a mistake and a missed opportunity. Whether you have a small newly founded business, or an established multi million pound company, you will need social media to help continually spread the word.
Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales your way. Choose from the likes of Twitter, Facebook, Pinterest or Instagram as well as many other platforms. Each platform has their advantages (and perhaps the odd disadvantage) that will help you reach a targeted audience.
Developing an online reputation
There is no better way to boost your online reputation than through word of mouth. This is the most effective way to attract customers. People trust the opinions of other people, even if they don’t even know the individuals. Encouraging your customers to leave reviews about your business is a very powerful tool indeed. Whether you create a facility on your website so that readers can leave reviews and rate their experience. Or, ask people to leave comments on your social media platforms such as Facebook, or on Google. There are a huge amount of different platforms and channels you can utilise.
We would all like to get 100% excellent reviews from customers, but in reality, you will undoubtedly get the odd negative comment. The best thing you can do in this situation is to actively seek out any bad reviews on the internet and respond to each of them individually. Take the time to write a response that shows that you’ve tried to resolve the problem. This will allow other readers to see how you’ve dealt with the problem and in turn, help you build a good online reputation.
It may seem scary, and even slightly daunting, knowing that consumers these days are in a position of power when it comes to providing feedback. However, it’s important to remember that this can work as much in your favour, as it can against. If customers have a great experience they are just as likely to shout about it. Therefore, if it happens to be about your business then you’ll reap the benefits when they do!
There are a wide variety of ways to gain more customers with digital marketing. From posting your latest deals across your social media platforms, to asking customer to rate and review your business on Google. Draft in an affordable digital marketing professional to create that unique SEO strategy (among other jobs) and you’ll quickly witness your business grow from strength to strength.