HOW TO GET LOCAL REVIEWS
It’s time to boost your business’s local reputation. This means getting more positive reviews!
Which restaurant would you rather go to? A B&B with no online profile, a 3-star rated burger place peppered with dissatisfied customer posts, or a 4.7-star rated Italian place downtown with dozens of glowing reviews?
If you’re not one to take chances with a good meal for your buck, you’d probably go with the safest choice—the restaurant you can find online, and read verified, good reviews about.
According to a recent local consumer reviews survey, around 87% of people trust online reviews as much as personal recommendations.
But the wonder of online reviews doesn’t stop there. Reviews can also help drive search rankings up.
What’s more, a study cited by marketing resources firm econsultancy found that having reviews on sales pages can increase conversions by 18%.
So when you improve your online reputation, you get not two, but three birds with one stone: a vote of consumer trust, a boost in search rankings, and a chance for increased conversions.
Now that you know the significance of online reputation and reviews, let’s head on to process.
Claim Your Business Profile On Top Review Sites
First thing you need to do is to claim your business profile on top review sites.
Hubspot published a list of the top 19 consumer review sites here, which includes Yelp, Google My Business reviews, TripAdvisor, Better Business Bureau, and Amazon, among others.
First, prioritize which sites will actually bring you the most value.
Choose which review sites are the best for your industry. If you’re in the housing business, Zillow is the review site for you. If you’re in the restaurant business, TripAdvisor would be an appropriate place to start.
You can also check your customer service or onboarding reports to track how many customers reportedly found you via which consumer review website, if any.
If you don’t find anything conclusive, then you can stick with the basics: Google reviews—as they show up alongside your Google My Business page, along with your star rating; and Facebook, which also uses the same star rating factors in your reviews.
Yelp, with its more than 100 million users, would also do well for almost all locally targeted businesses who want to show up on the map.
For Google and Facebook, once you have your business accounts up and running, the review process is as simple as customers leaving comments on your business page.
For Yelp, you can claim your business listing by entering your business name and address.
If it’s not listed, Yelp will prompt you to create a business profile.
It will take a while before Yelp’s moderators verify your business, but after that, you’ll receive an email and you’re good to go.
Why is verification important?
It lets you edit your business information and respond to any user reviews.
So you’ve got your online business profiles down pat, how do you go about the painstaking process of building up your online reputation?
Increase the Quantity of Quality Of Reviews For Your Business
Increasing the volume of quality reviews doesn’t have to be hard if you have a system in place.
You can read the step by step process in more detail on getting more reviews here. But to try to put the whole process in a nutshell, you’ll need to:
Collect positive reviews through review-prompting widgets, email autoresponders, and email signatures, (linking to your website or other online business page profiles) then incentivise these to encourage more
Resolve negative reviews before they go out by redirecting lower-star reviews to customer service.
Studies have consistently shown that the majority of consumers are highly influenced by online reviews.
So the more quality, positive reviews you get, the higher your chances are of convincing customers to choose to spend their dollars on your business.
Make sure to prominently display these reviews on your website!