PPC Small Advertising Package
The PPC Small Advertising Package provides your business with a dedicated PPC specialist to create, manage and monitor your Google Adwords Campaign on your behalf. Keyword research to analyse which search terms will be more beneficial for your business and provide the small business owner the basic digital presence required in both Google and its other search partners. This allows you to grow your business together with your online audience.
- Budget Range: £1,001 – £3,000.
- Platforms: Search Network Campaign only.
- Setup Fee: £199.
- Monthly Fee: £699.
Includes free landing page analysis, daily performance monitoring, reporting, dashboard integration and reporting, plus project manager consultation.
- Budget: Up to £3,000.
- Keywords: Up to 200.
- Ad Groups: Up to 20.
- Ad Texts Created: 6.
- Reporting: Monthly.
- Bid Optimization: Weekly.
- Retargeting/GDN: Add £199 (setup).
- Landing Page Analysis: Free.
- Landing Page Optimisation and Setup: Add £199.
- Google My Business Optimisation (if needed): Yes.
- Ads on Map Search (if needed): Yes.
- Project Manager Consultation: Monthly.
We utilise the correct platform to achieve the goals of your business. Depending on your needs, we can do search campaigns, utilise Google Display Network, and create re-targeting campaigns.
- Search Marketing Platform: Yes.
- Google Display Network: Add £199 (setup).
- Text Ads: Yes.
- Graphics Ads Creation: £199.
By analysing your business and marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.
- App Extensions.
- Call Extensions.
- Location Extensions.
- Review Extensions.
- Site Link Extensions.
- Callout Extensions.
- Automatic Extensions.
- Map Ads.
Extensive research at the start of the campaign allows us to understand your business and use the right keywords tied with the best ad text to optimise your campaign. All keywords and text only deployed upon your approval.
Search Campaign Setup
- Keyword Research: 4 hours.
- Daily Budget Set-up.
- Ad Scheduling.
- Campaign Structuring.
- Ad Copy Creation.
- Ad Extensions.
- Set-up Report.
We monitor and optimise your campaigns constantly to increase the efficiency for each click.
Search Campaign Management
- Bid Optimisation: Twice a week.
- Ad Copy Test.
- Ad Extension Management.
- Keyword Management.
- Negative Keywords.
- Report Analysis.
- Report Generation: Monthly.
For branding and re-targeting campaigns, we utilise the Google Display Network, free for medium and large campaigns. Images not included.
Google Display Network and Re-targeting.
- Graphic Ads Creation: Add £199
*Price stated is per month.